The Charlotte Music Awards accepts Live Video submissions that culminates in an annual Red Carpet Awards Ceremony in Hollywood with our sister organization, the Hollywood Music In Media Awards. Our winners also get to perform in Los Angeles and get their own float in the Charlotte Thanksgiving Day Parade, the 4th largest parade in the country. This event celebrates the best of the world's vast and diverse musical talent. Awards are presented for all types of musical accomplishments across a broad range of genres. Moreover, the Charlotte Music Awards presents Lifetime Achievement Awards to deserving individuals who have shown a sustained commitment to music.
Jeffrey Cheen started his career as National Promotion Director for Bill Cosby’s Tetragrammaton Records and its artists management company, with a list of clients that included John Lennon, Deep Purple, Joan Rivers and Tiny Tim. He then helmed Mercury Records Hollywood office, overseeing record production and artists signings. Mr. Cheen was then tapped by Capitol Records to take over its Rock A & R Department where he worked with Pink Floyd, Steve Miller, George Harrison and again with John Lennon. Cheen then moved to Far Out Music to head up its management division where he guided the careers of War, Rick James, and Ronnie Laws.
Cheen’s flair for live production flourished when he was partnered with Jerry Buss, owner of the Los Angeles Lakers and the 18,000 seat LA Forum, where Cheen was responsible for presenting concerts and TV productions. Cheen was also contracted to produce all the entertainment at the new Tropicana Casino in Atlantic City, for three years.
Cheen then focused his many years of concert, record and TV production experience in America on the new Asian market when he produced the Pacific Rim Festival in Los Angeles and served as a consultant to the Peoples Republic of China, Ministry of Culture and the Australian government’s, Ausmusic. He has also given lectures and seminars on the music business in Hong Kong, China, Australia, India and the USA. His InterStar Music Company, was the first western company to enter into a joint venture with the Chinese Ministry of Culture for producing and distributing Pop & Rock music in China, Taiwan, Hong Kong, Japan, Singapore, Malaysia, Korea, Australia and the Philippines. Cheen lived and worked in Beijing and Hong Kong for 13 years.
The new IT century, finds Jeffrey Cheen back in the USA where he served as VP of Business Development for BB King’s Blues Clubs overseeing worldwide corporate licensing. Cheen is currently instituting new marketing strategies, with his company InterStar Arts Alliance, for clients in the Music, Performance, TV & Film industries as he commutes between Charlotte, Los Angeles and Beijing. Mr. Cheen currently serves on the board of the Hollywood Music In Media Awards and in 2006 founded the Charlotte Music Awards.